It's not about finding the crowd, but letting the crowd find you!

The IP that can truly transcend time and establish trust is to expose the real self.

The ultimate goal is not to "become famous," but to "build connections."

1️⃣ Positioning is not about seeking consensus, but about filtering heterogeneous resonance.

Including the confusion of growth, the thought process, repeated deductions, and even fragility. This is what gives life vitality.

In the individual era, greater strength comes from "expressing truthfully, to filter rather than to please."

Every word you say is actually setting a kind of "frequency," and this frequency will naturally filter out those who resonate with you.

2️⃣ The growth process itself is the product.

The core of building in public is that the process of growth itself is the most valuable product.

Your learning path, trial and error process, and moments of reflection are more authentic and impactful than the final result.

So, I feel that you are not the spokesperson for the product; your life is the prototype of the product.

The ultimate goal of IP is not to "become famous," but to "build connections."

Another misconception:

Many people's subconscious motivation for doing IP is "I want to be influential"; having influence can lead to making money, but this is not the case. Influence is not the end goal. The real end goal is to form deep connections and build a micro-network that can empower each other.

The essence of a strong IP is to connect nodes, rather than to act as a transmission amplifier.