The Unique Charm of Communication Software: Connecting Users

The biggest attraction of communication software lies in its ability to seamlessly connect us with family and friends. When you find that your friends are all using a certain software, you will naturally join them. WeChat is a typical example.

Since its launch in 2009, WeChat has become one of the most popular communication tools in China. According to statistics, by the end of 2023, the monthly active users of WeChat exceeded 1.2 billion. This connection effect has quickly popularized WeChat, making it an indispensable part of people's lives.

It is worth noting that currently, the global population using cryptocurrency is around 1 billion. If one-third of WeChat users join the cryptocurrency camp, the market value of Bitcoin will see a significant increase.

Mini APP turns communication software into a super application

The emergence of WeChat Pay is a key step in WeChat's transformation into a super application. Now, users can shop, transfer money, and pay bills through WeChat Pay. More importantly, WeChat has embedded a large number of Mini APPs, which allow users to complete more operations within WeChat, such as booking hotels, ordering takeout, and purchasing train tickets.

Imagine being able to accomplish so many things within a single app, making WeChat a one-stop service platform in people's lives. This convenience and fun is also the goal of many messaging apps like Telegram: to become an integrated multifunctional super app.

The messaging software has already established connections between users. If it is only used as a chat tool, switching to other applications every time can be cumbersome. Therefore, Telegram later launched Ton Chain to enhance the functionality of Mini APPs, making Telegram no longer just a simple chat software, but a multifunctional application that meets users' needs in various aspects of life.

Ton Chain: Telegram's Expansion Solution

TON(The Open Network)'s performance has attracted attention to the Mini APP track. It has risen from 2 dollars last year to 8 dollars now. During the significant pullbacks of Bitcoin on April 13 and May 19, TON remained relatively stable, showing no obvious impact, thanks in part to the support of the TON Foundation.

Although TON seems closely linked to Telegram, they are actually independent products. TON focuses on the development of the Web3 space, while Telegram is the well-known messaging software. This relationship gives TON a unique advantage in the way it reaches users.

It may take you a long time to teach passersby how to use the MetaMask wallet, but if you let them open Telegram, they will find that it has a built-in virtual wallet, Wallet. This is the biggest advantage of TON: Mini APP.

The Innovation of Mini APP in Web3: A More Convenient Entry Point

TON's Mini APPs, such as TON Wallet, provide a convenient entry point for Web2 users, allowing them to easily access the Web3 world. Even those who have never used a cryptocurrency wallet can use these Mini APPs through Telegram.

In this way, users can start to engage with and use blockchain technology. This design allows more people to experience the advantages of Web3, promoting the widespread application of blockchain technology.

A recent typical example is "Not Coin". Its gameplay is very simple, just keep clicking. For Web2 users, the participation threshold is very low. Once users earn points, they are gradually guided to connect their wallets to claim airdrops, allowing them to easily complete a blockchain experience, and they may not even realize that blockchain technology is being used behind the scenes.

From a product perspective, this is also the core of promoting the product: easy to use.

Simple and Convenient to Promote Mass Adoption

Taking StepN as an example, such applications attract a large number of users due to their simple participation and close integration with daily life. StepN is a move-to-earn application where users can earn token rewards simply by walking or running. This simple and fun way of participation has made it rapidly popular. TON's Mini APP also has similar potential to attract a large number of users through its simple and convenient features, promoting the popularization of blockchain technology.

Simplicity and ease of use are key. Users can participate without much thought and naturally become promoters of the product. Looking back at past hit products, such as Temple Run and Subway Surfers, these games are not AAA titles, yet they attracted a large number of players. The reason lies in their simplicity, competitiveness, and ease of use. This also explains why StepN became incredibly popular during the last bull market. Therefore, as long as these principles are met, I believe that launching the next bull market through the TON Mini APP is highly probable.

Here are several projects worth paying attention to:

Not Coin: The first Mini APP project to launch on Binance Launchpad

Not Coin is one of the hottest Mini APPs on TON. It not only launched on Binance and OKX through Launchpool and JumpStart but also allowed retail investors to gain substantial returns. In addition, users can mine on the exchange. Not Coin has the support of the TON Foundation and can be said to be the largest meme coin on TON.

Not Coin is an innovative game that combines elements of cryptocurrency and clicker games. Players earn Notcoin(NOT) by clicking on coins in the game, which is a cryptocurrency based on the TON blockchain. The gameplay is simple and has attracted a large number of users, with over 35 million players currently. Game features include:

• Easy to understand: Click on the coin to earn tokens, no complicated operations required.
• Social Interaction: Players can team up to compete and invite friends to join.
• Financial Earnings: Players can trade the Notcoin earned in the market.

Advantages:

• High user engagement: has a large player base.
• Strong support: Received strong backing from the TON Foundation.
• Multi-platform listing: simultaneously launched on major exchanges such as OKX and Binance.

Not Coin adheres to the principles of simplicity, competitiveness, and user-friendliness. Users can mine with just a click and also compete in teams for high scores. For Web2 users, it allows participation without any special operations, making it a very easy-to-get-started Web3 game.

Catizen: Start at the peak, healing and fun

Catizen is a blockchain GameFi game developed by Pluto Studio, combining pet raising and financial elements. Players can enjoy the fun of raising cats while earning profits. The core gameplay includes cat raising, cat synthesis, and fishing activities, each allowing players to earn $Kitty, a tradable cryptocurrency. The advantages of the game lie in its simple and entertaining operations, financial earning potential, and strong social interaction features.

Game Features:

• Intuitive game mechanics: Suitable for all age groups, no complex learning curve required.
• Economic Benefits: Players can earn $Kitty through in-game activities and trade them on the market.
• Social Features: Players can interact, trade, and cooperate with each other, enhancing the social attributes of the game.
• Technical Support: Relying on the TON blockchain to ensure the transparency and security of the game.

Advantages:

• High user engagement: Catizen already has over 1 million users on Telegram.
• Strong Support: Funding from the TON Foundation, with plans to introduce more game content and technology in the future, including NFT and staking systems, as well as AI and AR technologies.
• Sustainable Development: Continuously update and expand game content to ensure long-term player engagement and freshness.

Overall, Catizen not only provides players with an entertaining gaming platform but also gives them the opportunity to earn real rewards through gaming. This innovative model that combines entertainment and finance makes Catizen stand out in the blockchain gaming field.

Hamster Kombat: Cute and Charming Hamster Characters

Hamster Kombat is a mini-game based on the TON blockchain, allowing players to play via Telegram. It currently has 239 million users, becoming a phenomenon application. The core gameplay includes inviting friends to join, completing daily tasks, Morse code puzzles, and card synthesis. Players can earn in-game coins and increase their "Profit per hour", which is an important indicator for future airdrop tokens. The game's features lie in its social interactivity, encouraging cooperation and competition among players.

Game Features:

• Invitation System: Players can invite friends to join the game and earn rewards together.
• Daily Tasks: Earn rewards and increase earnings by completing various tasks.
• Puzzle and Synthesis: Participate in Morse code puzzles and card synthesis to increase the fun of the game.

Advantages:

• High interactivity: Emphasizes social interaction and competition among players.
• Economic Returns: Increase the number of future airdrop tokens by enhancing hourly earnings.
• Blockchain Support: Based on the TON blockchain, ensuring the transparency and security of the game.

It can be observed that the subsequent games launched, although with variations in gameplay, maintain the essence of "simplicity, ease of use, and competitiveness." As long as these characteristics are upheld, I believe any Mini APP has the opportunity to attract global users to participate.

MOW: An Adorable and Addictive Bullet Hell Shooter Game

MOW is a barrage shooting game based on the TON blockchain, integrating arena and battle modes. The core gameplay includes high-intensity player battles, equipment upgrades, item synthesis, and trading. Players can earn gold coins and diamonds through battles, which are important indicators for future airdrop tokens. The game emphasizes high interactivity and strategic elements, encouraging cooperation and competition, creating a vibrant gaming community.

The arena mode allows players to challenge other players to gain more resources, while the battle mode improves equipment and skills through combat, unlocking higher difficulty levels. The synthesis and upgrade system enables players to enhance their combat power, making each battle more challenging and enjoyable.

The advantages of MOW lie in its high interactivity, economic returns, and future prospects. Players can increase the number of future airdrop tokens by enhancing their hourly earnings, incentivizing them to continuously improve themselves. In the future, MOW will continue to launch more gameplay and content, maintaining the essence of "simple, easy to get started, and competitive" gaming, attracting players from around the world, with the goal of becoming one of the most popular blockchain games.

TonUP: The largest IDO platform on TON

TonUP is an innovative platform built on the TON blockchain, aimed at changing the way projects in the cryptocurrency space are launched and supported. It provides a comprehensive ecosystem for token issuance, community engagement, and project development. The mission of TonUP is to discover and nurture the most promising projects, bringing exciting opportunities to a broader community. With the support of the TON Foundation and Foresight X, we are dedicated to empowering assets with great potential on the TON blockchain and promoting the development of a vibrant TON ecosystem.

Service Features:

• Token issuance: Provide convenient and secure token issuance services to help new projects quickly launch and enter the market.
• Community Participation: Establish a strong community participation mechanism that allows users to engage in the development and decision-making process of the project.
• Project Development: Support the long-term development and success of the project by providing resources and expertise.

Advantages:

• Comprehensive Ecosystem: From token issuance to community participation and project development, TonUP provides one-stop services to ensure that every stage of the project proceeds smoothly.
• Community Power: Emphasizes the power and participation of the community, ensuring that the project can receive direct feedback and support from users.
• Professional Support: With the professional support from the TON Foundation and Foresight X, TonUP is able to provide projects with cutting-edge technology and market knowledge.

TonUP will continue to focus on discovering and nurturing the most promising projects, providing innovative and efficient solutions. In the future, we will expand the platform's capabilities, introduce more partners and resources, and further strengthen the TON blockchain ecosystem. By maintaining the service characteristics of being "simple, user-friendly, and competitive," TonUP will become the preferred platform for global cryptocurrency entrepreneurs and investors.

CaroPlay: New Way to Earn Ideas

CaroPlay is the world's first "ideas to earn" project based on Web3, and also the first star NFT project on the TON blockchain, authorized by FIFA World Footballer Fabio Cannavaro. CaroPlay is an innovative Web3 project that combines sports events, gaming, and sports brands. It aims to leverage Cannavaro's star influence to create a community that loves sports and fitness.