Many people ask me if KOL really makes that much money? Is this picture real?

My own answer: Indeed, a part of the picture is true, but if we start counting from the Stellar rank, there are definitely very few people who can earn tens of thousands of U or even hundreds of thousands of U from advertising revenue in just one month. Everyone should not think that after creating an account for a few months, they can start receiving advertising fees; this is a very naive idea.

Why would others spend money on your account? What is your business value?

Many people are eager to take on partnerships without thinking about these issues. Everyone can go to @KaitoAI to see how many KOLs are currently in the Chinese community. If you want to take on partnerships, your commercial value must at least be in the top 20% (Pareto Principle) to secure good collaborations. In my opinion, commercial value = personal IP + fan trust + content output.

These 3 factors determine a KOL's pricing in the market, and it is very difficult to gain exposure without all three. In the first year of managing this account, I had no income at all and even had to spend my own money to give out red envelopes, until February of this year when I started to gradually turn a profit.