Web3 User Rise Strategy: Identify Market Positioning, Build Quality Community

In the Web3 space, user growth of products is often greatly influenced by the cycles of the cryptocurrency market. However, entrepreneurs should not be constrained by macro factors, but should focus on the product itself and user needs.

The primary task of user growth is to identify a niche market that matches the product. Do not attempt to satisfy the entire large market, but rather position yourself in the appropriate niche market that aligns with your product characteristics and resources. For Chinese entrepreneurs, abandoning the Chinese-speaking community and Chinese users is unwise, as it equates to giving up one-third of the potential users globally.

In product development, adopting the concept of a minimum viable product ( MVP ) is a wise choice. First, launch the basic features that meet the core scenarios, and then continuously iterate and optimize based on market feedback. Developers should focus on solving the user's most urgent "one" problem, simplify the usage process, and build an MVP that aligns with product-market fit ( PMF ).

Launching an MVP that meets PMF into the market is the "go-to-market" ( GTM ) strategy. The goal of GTM is to acquire and retain users, typically following the "funnel model": from top-level customer acquisition to bottom-level user conversion and retention, it is a process of decreasing user numbers.

Compared to Web2, the GTM strategy of Web3 places more emphasis on the unique element of "community." The community is an important traffic pool for user growth. Web3 projects often drive community development through token incentives and implement referral programs to encourage existing users to refer new users.

To achieve a good product-market fit, several steps need to be taken:

1. Precisely locate niche markets, identify target user groups, and explore unmet needs.

2. Develop product strategy, clarify value proposition, highlight differentiated advantages and core competitiveness.

3. Select MVP feature set and conduct thorough user demand testing.

The core of MVP lies in developing a usable product that showcases the project's highlights with minimal cost and in the shortest time. It does not pursue perfection, but rather aims to quickly validate ideas. By collecting feedback from the target user group, it checks whether the product positioning is accurate.

In Web3, the GTM strategy not only focuses on user acquisition but also emphasizes building and managing a rich and diverse "community". Community members include users, developers, investors, and partners, among other stakeholders. Only by continuously meeting user needs can a highly engaged and high-quality community be cultivated.

Common methods to acquire new users include:

1. Token airdrop with task interactions to attract the first batch of seed users.

2. Publish tasks on the Web3 task interaction platform to guide users to participate in product experience.

3. Design a recommended reward mechanism to encourage existing users to share the product.

Strategies to increase user engagement and retention include:

1. Continuously optimize product functions and user experience.

2. Regularly hold community events, such as Twitter Space, Discord, and Telegram AMA.

3. Analyze user behavior data and adjust operational strategies.

Through these methods, Web3 projects can launch effective GTM strategies within the community, achieving continuous user rise and value creation.