BMAN Reveals Web3 Project Rise Strategy: Four Steps to Build a Fundamental Narrative Framework

At a recent event in the Crypto Assets industry, a well-known figure in the field, BMAN, shared insights on the underlying narrative framework in the encryption sector. He proposed four steps for building the strategic layer of Web3 projects: analyzing the market environment to determine a unique position, establishing a brand positioning to avoid competition, providing reliable credentials to increase user recognition, and integrating the positioning into all aspects of business operations.

BMAN emphasizes that Web3 projects need to leverage factors such as performance, customization, risk control, identity symbolism, innovation, and price advantages to achieve differentiation. He suggests that projects should start from product attributes and build a complete narrative chain through aspects such as benefits, psychological value, and values.

In discussing how to transform narrative into a movement, BMAN points out that it requires going through two stages: "unfreezing" and "refreezing". The unfreezing stage can ignite audience emotions, such as pride, sense of friendship, and sense of unity, by finding resonant reasons and shaping a common adversary, and by enhancing the sense of belonging through community building. The refreezing stage requires guiding the audience to form new sustainable behavioral habits and conveying core values through narrative.

This event themed around growth strategies focuses on discussing the essence of marketing and has attracted several project representatives and investors who have achieved significant growth in the past six months. The topics covered in the event include personal branding, marketing strategies, community culture building, user acquisition and retention, among others, aiming to inspire collective wisdom and explore the path to growth in the Web3 field.